Book description
Could Wal-Mart offer a better solution to healthcare than Medicaid?
Could GE help reduce global warming faster than the Kyoto protocol?
Social Innovation, Inc. declares a new era where companies profit
from social change. Leading corporations like GE, Wellpoint, Travelers
and Wal-Mart are transforming social responsibility into social
innovation and revolutionizing the way we think about the role of
business in society. Based on four years of measuring the social
strategies of America's leading corporations, Jason Saul lays out the
five strategies for social innovation and offers a practical roadmap
for how to get started.
- Explains the fundamental shift in the role of business in
society, from social contract to social capital market
- Identifies the 5 social innovation strategies: submarket
products and services, social points of entry, pipeline talent,
reverse lobbying, and emotive customer bonding
- Offers step-by-step guidance for creating economic value through
positive social change
Social Innovation, Inc. is about making social change work for
the business, and in turn staying relevant in the new economy.
Jason Saul is one of the nation's leading experts on measuring social
impact. He is a Lecturer of Social Enterprise at Northwestern's
Kellogg School of Management and the CEO of Mission Measurement LLC, a
strategy consulting firm that helps corporations, nonprofits, and the
public sector measure and improve social impact.
