Book description
A direct, practical guide revealing how you can lead your
not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct,
practical guide showing how you can lead your not-for-profit to
success in a more competitive world. This book provides the knowledge
and skills you need to build a market-driven organization that holds
onto its core values, does a better job of providing mission, and
successfully competes for funding, clients, referral sources, staff,
and board members.
- Includes new material on nonprofit websites, social networking
and new methods of communication, advances in technology, customer
service in today's world, and the effects of marketing on
fundraising
- Goes beyond the hows and whys to include lots of hands-on advice
and real-world examples
- Other titles by Brinckerhoff: Mission-Based Management:
Leading Your Not-for-Profit In the 21st Century,
Faith-Based Management: Leading Organizations That Are Based
on More than Just Mission, and Social Entrepreneurship:
The Art of Mission-Based Venture Development
Filled with new material, this book appraises the trends that have
dramatically affected the not-for-profit sector in the past several
years, and explains how an organization can shape this shifting
landscape to its ultimate benefit.
PETER C. BRINCKERHOFF is an internationally renowned trainer, author,
and consultant to nonprofit organizations. He brings years of
experience in the field to his work, as he is a former board member of
local, state, and national not-for-profits, and has worked on the
staff and as executive director of two regional not-for-profits. Since
founding his consulting firm, Corporate Alternatives, in 1982, Mr.
Brinckerhoff has helped thousands of organizations become more
mission-capable. He is the author of eight books on nonprofit
management, including three that have won the Terry McAdam Book Award
for Best Nonprofit Book of the Year. Mr. Brinckerhoff's titles include
the workbook associated with this book, Mission-Based Marketing
Workbook, Second Edition, as well as Mission-Based Management, Third
Edition; Mission-Based Management Workbook, Second Edition; Social
Entrepreneurship; and Faith-Based Management, all published by Wiley.
