Book description
Working for nearly thirty years with and for leading companies
including Citigroup, American Express, Epsilon, Apple, and Fidelity-with
notable political and not-for-profit campaigns along the way-Steve Cone
has the kind of hard-earned, high-level experience that translates into
valuable, tested ideas on what really works-and doesn't-in marketing.
In Steal These Ideas!
Cone delivers hundreds of pearls in a sharp, no-nonsense, and witty
style on all facets of marketing, branding, and advertising with all the
candor and freshness one would expect from a knowledgeable good friend
in the business.
Illustrated throughout with examples of the good, bad, and ugly in
advertising, this is the secret stuff that no one ever teaches. Anyone
can now steal these ideas and become a marketing star today. Steve Cone
is chief marketing officer for Epsilon. Over his thirty-year career,
Cone has earned a reputation for innovative marketing management,
including stops along the way at Key Corp., American Express, and
Fidelity. A true out-of- the-box thinker, Cone is known for imaginative
solutions to tough marketing issues.
