Book description
Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million
users worldwide. Its ability to target users who have provided real
data about themselves and their interests makes Facebook the ideal
platform for marketers, and marketers everywhere recognize the
importance of Facebook and are eager to successfully tap Facebook's
potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and
demographics, and then gain an understanding of the various strategic
and implementation issues you must consider from start to finish.
- Guides you through crafting a successful presence on Facebook
and takes you through each step for developing an overall
marketing strategy
- Explains each step for setting realistic goals, defining
metrics, developing reports, and acquiring corporate buy-in
- Shows how to execute your strategy while incorporating all of
Facebook's relevant features
- Addresses Facebook's pay-per-click platform, Facebook Connect,
and more
Packed with tips and tactics not documented anywhere else, the book
serves as the ultimate step-by-step guide to developing a winning
Facebook marketing campaign.
Chris Treadaway is founder and CEO of Notice
Technologies, a provider of local, real-time advertising platforms for
newspapers, television, and other local media companies. He is also
managing director of Ultrastart, a social media consulting firm that
has worked with companies such as Microsoft, Land Rover, Wiley
Publishing, and the city of Austin, Texas. He blogs regularly on
entrepreneurship and social media issues at treadaway. typepad. com
and on Twitter at www. twitter. com/ctreada.
Mari Smith is President of the International Social Media
Association and runs her own vibrant social media consultancy
specializing in helping business owners, authors, and celebrity
clients increase their profits with Facebook and Twitter integration.
FastCompany. com dubbed Mari "the Pied Piper of Facebook"
and ClickZ named Mari as one of 20 Social Media All-Stars. Mari is an
in-demand international social media keynote speaker and trainer and
has a popular Facebook fan page at http://facebook. com/marismith.
