Book description
Bulletproof your organization against data breach, identity theft,
and corporate espionage
In this updated and revised edition of Privacy Means Profit,
John Sileo demonstrates how to keep data theft from destroying your
bottom line, both personally and professionally. In addition to
sharing his gripping tale of losing 0,000 and his business to data
breach, John writes about the risks posed by social media, travel
theft, workplace identity theft, and how to keep it from happening to
you and your business.
By interlacing his personal experience with cutting-edge research and
unforgettable stories, John not only inspires change inside of your
organization, but outlines a simple framework with which to build a
Culture of Privacy. This book is a must-read for any individual with a
Social Security Number and any business leader who doesn't want the
negative publicity, customer flight, legal battles and stock
depreciation resulting from data breach.
Protect your net worth and bottom line using the 7 Mindsets of a Spy
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Accumulate Layers of Privacy
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Eliminate the Source
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Destroy Data Risk
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Lock Your Assets
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Evaluate the Offer
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Interrogate the Enemy
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Monitor the Signs
In this revised edition, John includes an 8th Mindset, Adaptation,
which serves as an additional bridge between personal protection and
bulletproofing your organization. Privacy Means Profit offers a
one-stop guide to protecting what's most important and most at
risk-your essential business and personal data.
JOHN D. SILEO is President of The Sileo Group,
which inspires organizations to proactively adapt to, take control of,
and thrive in the ever-changing world of information exposure. His
group offers keynote speaking, executive coaching, and privacy
strategy. John's clients include the Department of Defense, FTC, FDIC,
BlueCross BlueShield, Pfizer, the Federal Reserve Bank,
Kimberly-Clark, Lincoln Financial Group, AARP, Prudential, Liberty
Mutual, and financial institutions, universities and associations of
all sizes. John's recent media appearances include 60 Minutes
(International), Money Matters Today, NBC, ABC, and Fox.
