Book description
The practical guide to using pricing and profitability management to
build a better business
A comprehensive reference for any business professional looking to
understand the capabilities and competencies required for effectively
managing pricing and profitability, Pricing and Profitability
Management explains how to determine the right approach, tools,
and techniques for each of six key categories (pricing strategy, price
execution, advanced analytics and optimization, organizational
alignment and governance, pricing technology and data management, and
tax and regulatory effectiveness). Exploring each category in detail,
the book addresses how an integrated approach to pricing improvement
can give a sustainable, competitive advantage to any organization.
The ultimate "how to" manual for any executive or manager
interested in price management, the book presents a holistic,
comprehensive framework that shows how integrating these pricing
categories into a cohesive program leads to impressive gains that
cannot be achieved through a single-pronged approach.
- Presents a comprehensive framework for more effectively managing
pricing and profitability
- Identities the six key categories of pricing and profitability management
- Shows you how to gain a competitive edge by managing pricing and profitability
Taking a comprehensive view of pricing, companies can position
themselves to tap a vast source of shareholder value-the ability to
set and enforce profitable prices, not just once, but again and again
in response to marketplace changes and evolving business needs-and
this book will show you how.
An international business consultant with Deloitte Consulting,
Julie Meehan
focuses on strategy development and operational improvement, including
profit enhancement through pricing. She helps clients in diverse
industries develop pricing and sales channel strategies, improve price
execution, redesign pricing processes in Marketing, Sales, and Finance,
and perform in-depth analytics to remedy issues of poor profitability.
She frequently speaks on pricing at professional conferences and teaches
at top U. S. MBA programs. Julie currently lives in Savannah, Georgia,
with her husband and identical twin sons.
Mike Simonetto is the founder and global leader of Deloitte's
Pricing and Profitability Management Practice. He guest lectures at a
number of leading graduate schools and international pricing seminars
and has published numerous articles on pricing. He is an adjunct
instructor for the Executive MBA Program at the University of North
Carolina, Chapel Hill, spent a year managing a leading pricing
software firm, and sits on the Advisory Board for the Professional
Pricing Society. Mike currently resides in Atlanta, Georgia, with his
wife Theresa, and spends whatever time he can in the mountains of
North Carolina.
Larry Montan, Jr. is a director with Deloitte Consulting. His
love of pricing takes him from the frozen tundra of Minnesota (where
he was born and bred) to companies around the world to help them with
the “soft side” of pricing. The soft side of pricing includes
important capabilities such as developing strong pricing leadership,
organizing people into high-performing pricing teams, building pricing
skills, and helping the organization embrace the new discipline of
pricing. Larry is a frequent presenter with the Professional Pricing Society.
Chris Goodin's passion for the success of his clients-a
diverse, global mix of leading retail and consumer goods
companies-finds its foundation in a remarkably common pursuit: driving
more profitable top-line sales growth. He helps companies improve
their bottom line through advanced analytics, innovative pricing
strategies, and smartly conceived pricing tactics. In addition to his
work as a principal with Deloitte Consulting, Chris frequently speaks
at industry conferences and lectures at Columbia University and Duke
University. He resides in Chagrin Falls, Ohio, with his wife and three
children.
