Book description
How Nintendo reclaimed its spot at the top of one of the world's most
competitive industries
Nintendo was once the dominant force in home video gaming--until Sony
and Microsoft pummeled them with powerful new consoles. As those two
giants battled each other for market share, Nintendo looked dead and
buried. Then, true to its secretive, low-profile approach, Nintendo
roared back into the market with its revolutionary Wii console and
portable Nintendo DS system. Taking a completely different approach to
gaming while embracing its creative roots, the company was back at the
top of its game.
But how did a struggling Japanese family company, with its origins in
nineteenth-century playing cards, come to dominate a competitive,
high-tech industry? Playing to Wiin details the key succession
issue for Nintendo, the development of the DS and Wii consoles, and
the creation of remarkable new gaming software. All these factors
combined to drive Nintendo back to the top of the gaming world.
- Reveals the business strategy that led Nintendo back to the top of
the gaming industry amidst fierce competition from bigger rivals
- An inspirational story of a stunning business turnaround and the
hyper-creative minds behind it
- Written by an acclaimed financial and business journalist based in Tokyo
Offering a fascinating inside look at a market-leading company once
left for dead, Playing to Wiin is a must-read for executives
and leaders interested in one of the greatest business turnarounds in history.
Daniel Sloan
was born in Richmond, Virginia, in 1963. He studied English literature
at the University of Virginia and received a master's degree from the
Columbia Graduate School of Journalism in 1991. He has worked in
financial journalism for Reuters for more than 15 years, and his text
and video reports have appeared in numerous global publications as well
as in programs from international broadcasters, including CNN, CNBC,
BBC, and CCTV. He is a frequent commentator for a variety of domestic
broadcasters, a university lecturer, and a former president of the
Foreign Correspondents' Club of Japan. He and his family live in Chiba
Prefecture outside Tokyo.
