Book description
This is one of the most thoughtful books on branding I've come across.
Most such books are either quickly-crafted "how-to" books or
academic tomes over-burdened with references. This book is thoughtful
because it raises questions which deal with the "why" rather
than just "how" of branding. The reference to brutal truth as
the truth which will set us free-to examine ourselves without
self-illusions-is liberating. The notion that Asia has many good, but no
great brands, is also not a put-down but a clarion call for Asian CEOs
to rise to the challenge and create lasting, meaningful, committed brands.
Ho Kwon Ping
Chairman/CEO, Banyan Tree and Board of Trustees, SMU
2010 recipient of the "Lifetime Achievement Award" by the
American Creativity AssociationA cold shower to wake people up. Joe
Baladi's Brand Blueprint is a great tool for anyone involved in
Sovereign Relationship Marketing or brand building anywhere.
Timothy Love
Vice Chairman
Chief Executive Officer, Omnicom APIMAThere are many books about
branding but few address Asian companies directly. Joe Baladi has been
one of the loudest voices to advocate strong branding practices to Asian
companies determined to outperform their competitors. The Brutal
Truth About Asian Branding
is a timely book that all Asian CEOs with global aspirations should read.
Richard Eu
Group CEO, Eu Yan Sang InternationalThe Brutal Truth About Asian Branding
is the first book that connects branding frameworks to the realities of
operating in Asia. It offers a very straightforward perspective on the
challenges Asian CEOs face as they build their businesses and their
brands, and perhaps the most compelling part of the book is the
passionate plea for how Asian CEOs should be thinking different about
branding. In true Baladi style, it is straight from the heart.
Maarten Kelder
Managing Partner (Asia), Monitor GroupA very interesting and valuable
perspective on Asian branding... one that decision makers in the region
should read and embrace. Well done Joe!
Ron Sim
Founder & CEO, OSIM InternationalBrands mean Business, anywhere in
the world! The focus on Asia, at this time, is natural since the
developing nations of the region did so much to help the world recover
from the global 2008 economic crisis. Baladi's text is timely; it is
thoughtful and thought-provoking; putting people and brands center stage
with practical insights borne of his breadth of personal experience at
the frontline.
Chris D. Beaumont
Professor, Tokyo University, Global Centre of Excellence
Director, North Asia, Results InternationalThe brutal truth is that Joe
Baladi is right. Asian CEOs must learn the brand skills used so
successfully in the rest of the world. It will take a big change in
mentality, but the rewards will be vast. This book is a great start to
that revolution.
Michael Newman
Author, 22 Irrefutable Laws of Advertising
P{MARGIN:0in;MARGIN-BOTTOM:.0001pt;}BLOCKQUOTE{MARGIN-TOP:0in;MARGIN-BOTTOM:0in;}P{MARGIN:0in;MARGIN-BOTTOM:.0001pt;}BLOCKQUOTE{MARGIN-TOP:0in;MARGIN-BOTTOM:0in;}Joseph
Baladi
was raised in South America and educated in Australia. His working
career - which has included postings to New York City, Mexico City,
Tokyo, and Singapore - has given him a unique perspective on human
values, consumer behavior and the valuable role that brands and branding
play in building an organization. During the course of his career,
Joseph has provided brand-building advice to leading global companies
including Procter & Gamble, Mars, and Coca-Cola. Presently based in
Asia, he is considered a leading voice for and an advocate of emerging
great Asian brands. He is a prolific writer and a popular speaker at
major business and branding forums around the world.
In 2011, Joseph Baladi received the prestigious Ron Frank Fellowship to
read the Executive MBA program at Singapore Management University (SMU).
