Book description
A definitive guide to the growing field of behavioral finance
This reliable resource provides a comprehensive view of behavioral
finance and its psychological foundations, as well as its applications
to finance. Comprising contributed chapters written by distinguished
authors from some of the most influential firms and universities in
the world, Behavioral Finance provides a synthesis of the most
essential elements of this discipline, including psychological
concepts and behavioral biases, the behavioral aspects of asset
pricing, asset allocation, and market prices, as well as investor
behavior, corporate managerial behavior, and social influences.
- Uses a structured approach to put behavioral finance in perspective
- Relies on recent research findings to provide guidance through
the maze of theories and concepts
- Discusses the impact of sub-optimal financial decisions on the
efficiency of capital markets, personal wealth, and the
performance of corporations
Behavioral finance has quickly become part of mainstream finance. If
you need to gain a better understanding of this topic, look no further
than this book.
H. Kent Baker, PhD, CFA, CMA, is University
Professor of Finance and Kogod Research Professor at the Kogod School
of Business, American University. He has published extensively in
leading academic and professional finance journals including the
Journal of Finance, Journal of Financial and Quantitative
Analysis, Financial Management, Financial Analysts
Journal, Journal of Portfolio Management, and Harvard
Business Review. Professor Baker is recognized as one of the
most prolific authors in finance during the past fifty years. He has
consulting and training experience with more than 100 organizations
and has been listed in fifteen biographies.
John R. Nofsinger is an Associate Professor of Finance and
Nihoul Faculty Fellow at Washington State University. He is one of the
world's leading experts in behavioral finance and is a frequent
speaker on this topic at investment management conferences,
universities, and academic conferences. Nofsinger has often been
quoted or appeared in the financial media, including the Wall
Street Journal, Financial Times, Fortune,
BusinessWeek, Bloomberg, and CNBC. He writes a
blog called "Mind on My Money" at psychologytoday. com.
