Book description
Do Your Customers Make More Money Doing Business With You?
Knowing the answer can help you build measurable and valuable
customer relationships, outperform the competition, and unlock
profitable growth.
Companies are blind to opportunities for profitable customer
relationships without a deep understanding of how they create customer
value relative to competitors. With a rigorous and measurable
understanding of how customers make more money today and in the future
with you, combined with supporting plans and tools to align the entire
organization for success, a company can win and win big. Winning
with Customers offers a step-by-step playbook to help companies
develop this capability for themselves, act on it, build a culture
around it and sustain it over time. The playbook includes case
studies, interviews, and tools from leading B2B companies who have
demonstrated success. Written by recognized business thought leaders
and practitioners, this book will guide you to profitable growth. The
book also serves as a launch point into a community of like-minded
executives that includes a companion website which offers exercises,
access to thought leaders, and other tools help you win with
customers.
D. KEITH PIGUES is a recognized leader of
strategic growth and marketing, developing new growth strategies and
marketing capabilities, creating valuable brands, building effective
global marketing teams, and increasing profitable revenue growth
through strategy and marketing excellence. He is Senior Vice President
and Chief Marketing Officer at Ply Gem, Inc., responsible for
corporate branding, marketing, strategic planning, and international
expansion. He has held senior marketing positions with Cemex, RR
Donnelley, and ADP, as well as sales positions with IBM and
Hewlett-Packard. More about Keith at dkeithpigues. com.
JERRY D. ALDERMAN, a recognized business science thought
leader, is coauthor of Beyond Six Sigma (Wiley). He has written
numerous white papers, is a frequent speaker on achieving profitable
growth through customer value creation, and has led and developed his
innovative approach to building corporate competitive advantage
through using and executing on unique, deep customer insights. He is
founder and CEO of Valkre Solutions, Inc., a product and services
company that develops capability with business-to-business (B2B)
companies to use deep customer understanding to build and execute
customer-driven operating plans. His company has developed these
solutions with great partners, including Owens Corning,
Kimberly-Clark, Turtle Wax, RR Donnelly, and more. To find out more
about Jerry and Valkre go to valkre. com.
