Book description
For anyone planning events-student, novice, or experienced professional-
Confessions of an Event Planner
is an “apprenticeship in a book.” This insider's guide takes you on a
narrative journey, following a fictional event planning company that
stages various types of events around the world for many different
clients.
While other books, college courses, and training programs
give you the theory and how-to of the profession, Confessions of an
Event Planner reveals the real world of event planning and what
can happen-usually the unexpected-on an event program when actual
participants are added to the event planning design and execution mix.
In a climate of media scrutiny and corporate scandals, event planners
must be masters of discretion, knowing how to avoid and deal with
everything from sexual romps to financial shenanigans, to chainsaw
wielding salesmen dead set on “re-landscaping” the grounds of the
resort they're staying at. From an event planner who's seen it all and
knows how to deal with it all, comes practical first-hand advice
delivered in an entertaining and accessible format.
Each chapter is set in a unique location, with a cast of characters,
and a host of challenges and problems to overcome-from the boardroom
to the resort guest bedrooms. Readers learn what they can come up
against, how to problem solve creatively on the fly, get ideas for
staging spectacular events, and see the principles of event planning
in action. The scenario in each chapter is introduced by an outline of
what will be covered in the chapter, and each chapter concludes with a
series of review questions to explore key issues and stimulate
reflection or discussion for individuals or groups. Ideal as a
companion to Judy Allen's six other event planning books, as a
textbook in event planning courses, or as a professional training tool
Confessions of an Event Planner prepares planners for what
they can expect once they start working in the world of corporate and
social event planning, and will help decision-makers set company
policies, procedures and protocol and promote discussion about codes
of conduct in the office and offsite.
Judy Allen is one of the world's leading
authorities on staging, event and lifestyle design and the bestselling
author of ten books for the professional, business and consumer
markets. Allen, a master of creative design, has flawlessly executed
successful special events-corporate, social, and celebrity-for up to
2,000 guests at a time in more than 30 countries around the world. She
has designed and produced memorable events such as Disney's worldwide
theatrical opening-night gala for Beauty and the Beast, and the
orchestration of Oscar-winning director Norman Jewison's 25th
anniversary celebration for Fiddler on the Roof.
Highly
skilled in staging events that are strategically designed to be
one-of-kind experiences and a master of transforming the energy of an
event environment by engaging the senses with trademark primary design
principles, Allen has worked closely with CEOs, CFOs, presidents and
their executive staff around the globe to create, implement and
oversee their corporate and social business events.
The many
diverse events that Allen has designed and executed extend from
complex one-day events to elaborate arrangements of theme productions
taking place over the course of a week. These events ranged from very
exclusive VIP events to multimillion-dollar, multimedia fantasy
extravaganzas including seven new-car product launches and involved
high-tech stage and show productions.
Allen, and her
2jproductions (www.
2jproductions. com) partner, Joe Shane, are now bringing their
dynamic creative energy, innovative style and perceptive insight to
home, life and lifestyle design and world class resorts around the
world through Sensual Home Living™ (www. sensualhomeliving.
com) and other initiatives.
