Book description
Conventional business strategies tell you that differentiation, the
right positioning, and defining your superior edge will turn you into
the 'best player' in your market - but this is wrong.
The Impossible Advantage
reveals that success can be achieved by changing the market in which
you operate, rather than trying to beat the competition. The authors
illustrate that the biggest, most spectacular and groundbreaking
business success stories feature companies that make the rules
- instead of just following
them. The best companies seem to know how to break, change, or reinvent
the rules of the market that everyone else follows.
This book:
- Will help you to break through to an entirely new level of
thinking: winning the game by changing the rules in your own favour.
- Explains that you don't need a technological breakthrough,
product innovation or a massive marketing budget to change the
rules of the competition.
- Shows you that you can become a ′game changer′ and gain a
seemingly 'impossible' advantage even over far larger competitors,
no matter how large your market or how small your segment is.
- Introduces you to four compelling 'Game Changing Strategies'
that work for managers from any industry or business sector.
For more information on The Impossible Advantage, go to the
official website: http://www.
impossible-advantage. com
Andreas Buchholz, Wolfram Wördemann and
Ned Wiley all began their professional careers at Procter
& Gamble, where they occupied executive positions in marketing.
Buchholz and Wördemann are management consultants for the development
of 'topline' growth strategies, and have published numerous articles
in the professional press, including the Harvard Business
Manager. Wiley is the managing director of a new media operation
of the Axel Springer group.
