Book description
The best-selling guide from business start-up expert Colin Barrow
covers everything you need to know to get your business up and running.
From drafting your business plan, to hiring a workforce, managing costs,
and taking your service or product to market, this guide will help give
you the competitive edge you need to succeed. Packed with real-life
examples of entrepreneurs who have started up - and prospered - it also
contains links to hundreds of organizations, checklists, and advice on
further reading and resources to help you move from employee to
successful entrepreneur.
Starting a Business For Dummies 2nd edition includes:
- Structuring your business
- Preparing the business plan
- Finding the money and keeping track of finances
- Marketing your wares
- Employing and managing people
- Operating effectively
Colin Barrow was the Head of the Enterprise Group
at Cranfield School of Management. He has directorships in several
small businesses and has served on the boards of public companies,
venture capital funds, and on Government Task Forces for business.