Book description
Never before has there been such a confluence of international
attention to the economic importance of women and the need for policies
to enable them to fulfil their potential. The position of women - as
employees, consumers and leaders - is seen as a measure of health,
maturity and economic viability.
Why Women Mean Business takes the economic arguments for change
to the heart of the corporate world. This powerful new book analyses
the opportunities available to companies that really understand what
motivates women in the workplace and the marketplace. Find out how
companies that learn to adapt to women will be better able to respond
to the challenge of an ageing workforce and the demands of the next
generation of knowledge workers. The authors compare policies and
approaches in countries around the world, that offer surprising and
envious results.
The optimisation of women's talents will boost the bottom line.
Taking action to achieve this will require sustained courage and
conviction from today's corporate leaders. Reading Why Women Mean
Business will be an important first step.
Avivah Wittenberg-Cox is CEO of 20-First, a
leading gender consultancy, Publisher of 20-first. com and a global
expert on how businesses can gender balance to get the best out of
both halves of the talent pool and both halves of the
market. She is also the founder and honorary president of the European
Professional Women's Network, and a certified executive coach. Elle
Magazine recognised her as one of the top 40 women leading change. She
lives in France with her husband and gender balanced children (a son
and a daughter).
Alison Maitland is a journalist and commentator who has been
writing about women and business for over a decade. She spent 20 years
with the Financial Times, latterly as Management Writer. A regular
conference speaker and moderator, Alison is a Senior Visiting Fellow
at Cass Business School in London and directs The Conference Board's
European Council for Diversity in Business. She lives in the UK with
her husband and two daughters.
