Book description
Corporate Social Responsibility, Sustainability and Corporate
Citizenship are now essential elements of modern business.
Responsible Business
is a vital "how to" guide providing information on all
aspects of the CSR process. This highly accessible book is full of
insights from those responsible for implementing CSR strategy inside
companies - whether as CSR managers or at top management level - with
coverage of all the important aspects of CSR - from what a
sustainability manager's job involves, how to handle stakeholder
dialogue, supply chain management to auditing, CSR and the law, and
communicating CSR.
Divided into bite-size easy-to-read chapters
complete with practical checklists or "dos and don'ts",
Responsible Business provides perspectives across
different industries and sectors from running micro-finance at an
international banking group to CSR in small companies as well as
personal insights into a CSR manager's role in the automotive sector,
the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in the
corporate trenches, honed by managers driving CSR beyond academic
ideal to practical workplace results. This new book from Europe's ICCA
has it all in one place. A brilliant display of actual corporate
accomplishments, workable tools, and organisational work-around
strategies. Real stuff by real professionals."
-William
C. Frederick, author of Corporation, Be Good! The Story of
Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication and
beyond is vital to the field of CSR, as well as to the
interdisciplinary fields and sectors that it affects in the private
sector, public sector and civil society. I suggest this book become
required reading for each sector."
-Mark C. Donfried, Director and Founder, Institute for Cultural
Diplomacy
Professor Manfred Pohl is the founder and CEO of
the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has
written over a hundred books, articles and monographs on topics as
varied as business history, culture, politics, corporate ethics and travel.
Nick Tolhurst is Managing Director of the Institute for
Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited
many publications on CSR, Corporate Culture and Economics including,
most recently, the A to Z of CSR and the ICCA Handbook on
CSR and writes regularly in the media on CSR and related issues.
