Book description
John Grant is back! Bestselling author of
Green Marketing Manifesto
fame returns to get you involved in creating a sustainable future!
In
this book, green business guru John Grant shows how we, when we
join forces through co-operative initiatives, can really make changes
and work towards a better future.
John uses cases and examples from around the world, from social
networks to social ventures, Carrot Mobbing to the Carbon Disclosure
Project, to show how a move to greater co-operation via what he calls
Co-operative Networks can be a way forwards for all of us to
increase the common well-being.
Arguing that a climate for change can be created by engaging rather
than alienating people, John also demonstrates ways of 'relocating
dreams' to allow us to reassess our desires and priorities.
Whether you are a business leader, politician, armchair economist,
environmentalist or general interest reader, the inspiration and ideas
John Grant provides in Co-Opportunity encourages us all to
think again about our individual behaviour and our actions - our ideas
of what it is to be human - and to get co-creating to build a better
world for all. Sit back and watch, or become part of this grass roots
new movement.
John Grant was one of the co-founders of St
Luke's (the socially aware London ad agency) and is the author of 4
previous bestselling books on new frontiers in marketing, media and
innovation. John's sustainable marketing and innovation clients
include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank,
The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team
(a local government initiative), O2, Philips, The Royal Mail, SSE,
Unilever. John is a prolific international speaker, writer, blogger,
commentator and is an associate of Forum for the Future, Demos and an
Observer Ethical Awards judge.
