Book description
Want to make your workplace more sustainable, get ahead in your career
and improve your reputation?
Want to help your company or organisation save money, boost profits and
improve its brand?
Whatever your level or industry, from sales and management to government
and teaching, Climb The Green Ladder
offers practical knowledge to help you make a difference. Whether you'd
like to transform your entire company or just get your colleagues
recycling, Climb The Green Ladder
will provide you with the tools and motivation to move your company
(and career) towards a more successful, more sustainable future.
The twin challenges of the economic meltdown and climate change means we
must act quickly to evolve our businesses to weather the storm. You can
ensure your company or organisation saves money, reduces environmental
damage and improves its performance while you advance your personal
reputation and further your career.
Step by step, Climb The Green Ladder identifies the key themes
that underpin successful sustainability strategies, including
real-life case studies from people who've done it, to create a
comprehensive tool-kit for action.
Authors Amy Fetzer and
Shari Aaron undertook extensive research to find out what works and
what doesn't. They surveyed hundreds of employees and employers, and
interviewed over 80 sustainability specialists who have successfully
changed their workplaces from within to reveal the secrets of their
success.
Amy V. Fetzer is a Journalist, author and
consultant, specialising in sustainability. She is passionate about
the planet and helping to solve its problems. She is thrilled to have
written Climb the Green Ladder to help others who also want to
make a difference. Her work focuses on creating engaging
communications - from environmental white papers to magazine articles
- that inform, entertain and inspire.
Amy studied Sustainable Development at the University of Surrey for a
Masters degree. Her clients range from the BBC, Green Futures. The
Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and
Sodexo. To find out more, please visit www. amyfetzer. com.
Amy lives in London, England, with her husband Will.
Shari Aaron is an innovative, strategic thinker and a
thoughtful business leader in sustainability and market research. She
excels at helping clients to uncover driving consumer forces, identify
changing marketplace dynamics and translating sustainability into
successful business decisions. Shari is passionate about fostering
collaborative relationships between consumers, companies, non-profits
and the media, to ensure all voices have a role in improving the
impact of business on society and society on business.
As a former partner at Yankelovich, supervisor of account planning at
Ogilvy & Mather and founder of Fresh Marketing, Shari has worked
with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft,
Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross,
Uncommon Schools, and UNICEF.
Shari lives in Weston, Connecticut, with her husband Steve and her
sons, Jake and Michael.
