Book description
The recent economic crisis was not just caused by a failure of
regulation or economic policy; it was a story of the failure of
management
in a fundamental sense-a deeply flawed approach to management that
encouraged bankers to pursue opportunities without regard for their
long-term consequences, and to put their own interests ahead of those of
their employers and their shareholders.
And looking more widely, there
is a creeping disenchantment with management as a profession: surveys
show that managers generate less respect than lawyers and bankers in
the eyes of the general public, and there are few if any positive role
models for management.
"Change isn't just for the rank-and-file anymore; it's coming
for you. Instant access to information and global resources have
changed the world we live and work in. Julian Birkinshaw shows that
19th century industrial management won't work in a
21st century fluid workplace. Read this, or prepare to be
'game-changed' by someone who has."
-Jack Hughes, CEO, TopCoder
"Technological and social changes are having an enormous impact
on the world of business, and on the way companies are managed. In
this book, Julian Birkinshaw provides a roadmap for making sense of
how the world of management is changing, and he provides useful advice
for companies who want to harness the potential that Web 2. 0 has to
offer."
-PV Kannan, CEO, 24/7 Customer
"Julian Birkinshaw helps us look beyond our legacy management
practices, and imagine bold new ways of leading, managing and
organizing. Filled with mind-expanding examples, Reinventing
Management is a must read for managers who want to build an
organization that's truly fit for the future."
-Gary
Hamel, bestselling author of The Future of Management
Julian Birkinshaw is Professor of Strategic and
International Management and Deputy Dean at the London Business
School. He is also co-founder of the Management Lab (MLab),
whose mission is to accelerate the evolution of management. Julian has
published ten previous books on aspects of strategy and management,
including Giant Steps in Management and Inventuring, and
more than 70 articles in academic journals. He previously worked at
the Stockholm School of Economics and the University of Toronto.
