Book description
Today's most successful companies are
Intelligent Companies
that use the best available data to inform their decision making. This
is called Evidence-Based Management and is one of the fastest growing
business trends of our times. Intelligent Companies
bring together tools such as Business Intelligence, Analytics, Key
Performance Indicators, Balanced Scorecards, Management Reporting and
Strategic Decision Making to generate real competitive advantages.
As
information and data volumes grow at explosive rates, the challenges
of managing this information is turning into a losing battle for most
companies and they end up drowning in data while thirsting for
insights. This is made worse by the severe skills shortage in
analytics, data presentation and communication.
This latest book by best-selling management expert Bernard Marr, will
equip you with a set of powerful skills that are vital for successful
managers now and in the future. Increase your market value by gaining
essential skills that are in high demand but in short supply.
Loaded with practical step-by-step guidance, simple tools and real
life examples of how leading organizations such as Google, CocaCola,
Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as
Government Departments and Agencies have put the principles into practice.
The five steps to more intelligent decision making are:
- Step 1: More intelligent strategies - by identifying strategic
priorities and agreeing your real information needs
- Step 2: More intelligent data - by creating relevant and
meaningful performance indicators and qualitative management
information liked back to your strategic information needs
- Step 3: More intelligent insights - by using good evidence to
test and prove ideas and by analysing the data to gain robust and
reliable insights
- Step 4: More intelligent communication - by creating informative
and engaging management information packs and dashboards that
provide the essential information, packaged in an easy-to-read way
- Step 5: More intelligent decision making - by fostering an
evidence-based culture of turning information into actionable
knowledge and real decisions
"Bernard Marr did it again! This outstanding and practical book
will help your company become more intelligent and more successful.
Marr takes the fields of business-intelligence, analytics and
scorecarding to bring them together into a powerful and easy-to-follow
5-step framework. The Intelligent Company is THE must-read book of our times."
-Bruno Aziza, Co-author of best-selling book Drive Business
Performance and Worldwide Strategy Lead, Microsoft Business Intelligence
"Book after book Bernard Marr is redefining the fundamentals of
good business management. 'The Intelligent Company' is a must read in
these changing times and a reference you will want on your desk every day!"
-Gabriel Bellenger, Accenture Strategy
Bernard Marr is a leading global authority and
best-selling author on organisational performance and business
success.
In this capacity he regularly advises leading companies,
organisations and governments across the globe, which makes him an
acclaimed and award-winning keynote speaker, researcher, consultant
and teacher. Bernard Marr is acknowledged by the CEO Journal as
one of today's leading business brains.
Bernard Marr has written
a number of seminal books and over 200 high profile reports and
articles on managing and improving organisational performance. This
includes the best-sellers 'Managing and Delivering Performance'
and 'Strategic Performance Management', a number of
Gartner Reports, and the world's largest research studies on
the topic.
Today, Bernard Marr heads up the famed Advanced
Performance Institute, where he can be contacted at www. ap-institute. com.
