Book description
From one of the leading experts in viral and social marketing-market
your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught
to market to others in ways we hate being marketed to (cold-calling,
flyers, ads, etc.). So why do we still keep trying the same stale
marketing moves?
UnMarketing shows you how to unlearn the old ways and
consistently attract and engage the right customers. You'll stop just
pushing out your message and praying that it sticks somewhere.
Potential and current customers want to be listened to, validated, and
have a platform to be heard-especially online. With
UnMarketing, you'll create such a relationship with your
customers, and make yourself the logical choice for their needs.
- Shows how to create a mindset and systems to roll out a new,
21st century marketing approach
- Marketing expert Scott Stratten focuses on a Pull & Stay
method (pulling your market towards you and staying/engaging with
them, leading them to naturally choose you for their needs) rather
than Push & Pray
- Redefines marketing as all points of engagement between a
company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and
disaffected customers. The answer? Stop marketing, start
UnMarketing!
Scott Stratten is the President of Un-Marketing.
com and is an expert in the types of viral, social, and authentic
marketing which he calls "Un-Marketing." His clients' viral
marketing videos have been viewed over sixty million times and have
generated major returns. Stratten has recently appeared on sites like
Mashable. com and CNN. com, as well as in publications such as the
Wall Street Journal, USA Today, and Fast
Company. He speaks and consults globally on how businesses can
engage better (or at all!) with their current and potential customer
base using social media, viral marketing-and just plain old good
conversation.
Visit un-marketing. com
