Book description
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As
a result, the world's largest and most sophisticated companies are
applying the latest advances in neuroscience to create brands,
products, package designs, marketing campaigns, store environments,
and much more, that are designed to appeal directly and powerfully to
our brains.
The Buying Brain offers an in-depth exploration of how
cutting-edge neuroscience is having an impact on how we make, buy,
sell, and enjoy everything, and also probes deeper questions on how
this new knowledge can enhance customers' lives. The Buying
Brain gives you the key to
• Brain-friendly product concepts,
design, prototypes, and formulation
• Highly effective packaging,
pricing, advertising, and in-store marketing
• Building stronger
brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific
findings, The Buying Brain is your guide to the ultimate
business frontier - the human brain.
DR. A. K. PRADEEP
is the world's leading neuromarketing researcher, pioneering the
application of neuroscience in marketing, advertising, and messaging. He
received the Advertising Research Foundation's “Great Mind” Innovation
Award in 2009. He is the founder and CEO of NeuroFocus, Inc., and works
with many of the world's leading companies, including CBS, Microsoft,
Google, PayPal, Citibank, BlueCross BlueShield, Scottrade, and more. Dr.
Pradeep holds many U. S. and international patents and has been
published in numerous scientific journals.
