Book description
The ultimate guide to relationships, influence and persuasion in
21st century business.
What is most important to your success as a sales or business
professional? Is it education, experience, product knowledge, job
title, territory, or business dress? Is it your company's reputation,
product, price, marketing collateral, delivery lead times, in stock
ratios, service guarantees, management strength, or warehouse
location? Is it testimonials, the latest Forbes write up, or brand
awareness? Is it the investment in the latest CRM software, business
2. 0 tools, or social media strategy?
You could hire a fancy consulting firm, make the list longer, add
some bullet points, put it into a PowerPoint presentation, and go
through the whole dog and pony show. But at the end of the day there
will be only one conclusion… None of the above! You see, the
most important competitive edge for today's business professionals
cannot be found on this list, your resume, or in any of your company's
marketing brochures.
If you want to know the real secret to what matters most in business,
just look in the mirror. That's right, it's YOU. Do these other things
matter? Of course they do, but when all things are equal (and in the
competitive world we live in today, things almost always are)
People Buy You.
Your ability to build lasting business relationships that allow you
to close more deals, retain clients, increase your income, and advance
your career to rise the top of your company or industry, depends on
your skills for getting other people to like you, trust you, and BUY YOU.
This break-through book pushes past the typical focus on mechanics
and stale processes found in so many of today's sales and business
books, and goes right to the heart of what matters most in
21st century business. Offering a straight forward,
actionable formula for creating instant connections with prospects and
customers, People Buy You will enable you to achieve a whole
new level of success in your sales and business career. You'll discover:
- Three relationship myths that are holding you back
- Five levers that open the door to stronger relationships that
quickly increase sales, improve retention, increase profits and
advance your career
- The real secret to making instant emotional connections that
eliminate objections and move buyers to reveal their real problems
and needs
- How to anchor your business relationships and create loyal
customers who will never leave you for a competitor
- How to build your personal brand to improve your professional
presence and stand-out in the market place
People Buy You is the new standard in the art of influence and
persuasion. Few books have tackled the subject of interpersonal
relationships in the business world in such a practical and
down-to-earth manner, breaking what many perceive as a complex and
frustrating process into easy, actionable steps that anyone can
follow.
Jeb Blount is a sought-after speaker, trainer,
professional sales coach, and the most downloaded sales expert in
iTunes history. His Sales Gravy and Sales Guy audio programs have been
downloaded more than four million times. In 2006, Jeb founded
SalesGravy. com, a destination site for sales professionals, sales
leaders, executives, and business owners, which has since become the
most visited sales Web site in the world.
