Book description
Young World Rising gives you an exclusive glimpse into the new
trend that's transforming global business and changing the dynamics of globalization
The global Millennial generation is 4. 1 billion strong, and the
spread of data networks is empowering them to build radically new
kinds of organizations adapted to a flat and crowded world. Young
World Rising takes you on a panoramic tour of the new centers of
enterpreneurial innovation on five continents.
- Explore the dynamics driving the emergence of the Young World
- Demonstrate how wired Young World insurgents are reinventing entrepreneurship
- Get an inside look at the most innovative Young World businesses
from India, Africa, Latin America and Southeast Asia
- Identify how your organization can capitalize on the rise of the
Young World to find new talent, open new markets, identify
investment opportunities and more
With more than a dozen unique and in-depth case studies, Young
World Rising is essential reading for every organization coming
to grips with the challenges of globalization and demographic change
in the 21st century.
ROB SALKOWITZ is a writer and consultant
specializing in the social implications of new technology and the
next-generation workforce. He has worked with Microsoft and other
leaders in global business to help formulate market strategy and
articulate business goals. As an entrepreneur, Rob has helped start
seven businesses and is a principal in the Seattle-based
communications firm MediaPlant, LLC. Rob is author of Generation
Blend and coauthor (with Daniel Rasmus) of Listening to the
Future, both from Wiley. He lives and works in Seattle,
Washington.
www. youngworldrising. com
