Book description
The ultimate guide to investor relations
Your one-stop resource for everything pertaining to your company's
dealings with the investment community, Running an Effective
Investor Relations Department provides investor relations
professionals with essential day-to-day information. From creating and
properly communicating a company's investment story, to dealing with
both the sell side and buy side of the investment community, to
providing guidance, and the form and frequency of that guidance, this
authoritative resource covers it all.
- Addresses every possible area of the investor relations profession
- Includes chapters covering disclosure, forward-looking
statements, guidance, event management, and twenty other topics
- Other titles by Bragg: The Vest Pocket Controller, Accounting
Best Practices, Sixth Edition, and Just-in-Time
Accounting, Third Edition
Practical and thorough, this book offers the world-class guidance you
need to effectively manage your investor relations department.
STEVEN M. BRAGG, CPA, has been the chief financial
officer or controller of four companies, as well as a consulting
manager at Ernst & Young and an auditor at Deloitte & Touche.
He received a master's degree in finance from Bentley College, an MBA
from Babson College, and a bachelor's degree in economics from the
University of Maine. He is also the author of Accounting Best
Practices, Sixth Edition and Cost Reduction Analysis: Tools
and Strategies, both published by Wiley.
