Book description
Master Google AdWords and get more out of your campaigns
What's the secret to making every pay-per-click of your Google
AdWords really pay? This must-have guide-written by a Google Advanced
AdWords seminar instructor-shows you exactly how to apply advanced
techniques and tactics for better results. Discover the best tools for
keyword research, tips on crafting winning ad copy, advanced PPC
optimization tricks, winning bidding strategies, and much more. If you
manage AdWords PPC accounts, you won't want to miss this expert,
detailed instruction.
- Covers the essential and advanced capabilities of Google AdWords
- Explores keyword research, PPC optimization strategies, the
intricacies of Content Nation, how to interpret results and
reports, and much more
- Provides busy marketers, consultants, PR professionals, Web
developers, and others with an invaluable, step-by-step guide of
advanced concepts
- Goes well beyond the basics and offers tips and tactics that you
can immediately apply to your own campaigns
- Reinforces concepts through fascinating, real-world case studies
- Includes a Google Adwords Gift Card for new customers
If you've been seeking a practical, expert book on Google AdWords,
one that goes well beyond the basics, Advanced Google AdWords
is it!
AdWords expert Brad Geddes has been managing successful PPC campaigns
for more than a decade. He is the first and only AdWords Seminar
Leader chosen by Google to teach advanced seminars to Google's
advertisers. He has advised top companies such as Amazon, Red Lobster,
Encyclopedia Britannica, World Directories, and R. H. Donnelley. Brad
maintains a popular PPC blog (bgTheory. com) and writes a column for
Search Engine Land. He is a popular speaker at conferences throughout
the world, including Search Engine Strategies, SMX, Pubcon, ad:tech,
and many others.
