Book description
Kick your local online advertising into high gear with this friendly,
timely guide!
Add the newest means of advertising your business into your marketing
mix by developing an online advertising strategy. This
get-down-to-business guide will show you how. Written by executives
from Yodle, a New York-based firm specializing in online advertising,
this book reveals the best and brightest ways to get the word out,
from creating a Web presence that draws visitors, to using SEO, to
jumping boldly into social media advertising.
- Online advertising market is estimated to grow to - billion by
2011, and you'll want your business to be part of this huge shift
- Explores how to research your audience, set goals, and build a plan
- Provides steps and tips on creating an effective Web presence
and landing pages-then covers how to drive visitors to your site
with search engine optimization, AdWords, e-mail blasts, and
social media marketing
- Examines blogs, chat rooms, video, and other ways to win customers
Don't miss the free offer from Yodle that comes with this practical
guide!
Court Cunningham is CEO of Yodle, a leading local
online advertising company that works with thousands of businesses.
Before joining Yodle, he held positions at Community Connect and
Double Click.
Stephanie Brown is a local business consultant who has been
helping businesses market online since 1994.
