Book description
The Networked Nonprofit Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in
our increasingly connected world: a networked approach enabled by
social technologies, where connections are leveraged to increase
impact in effective ways that drive change for the betterment of our
society and planet.
"The Networked Nonprofit is a must-read for any nonprofit
organization seeking innovative, creative techniques to improve their
mission and better serve their communities."
-Diana
Aviv, president and CEO, Independent Sector
"The Internet means never having to ask permission before trying
something new. In The Networked Nonprofit, Kanter and Fine show
nonprofits how to harness this flexibility to pursue their missions in
partnership with two billion connected citizens."
-Clay
Shirky, author, Here Comes Everybody: The Power of Organizing
Without Organizations
"The Networked Nonprofit uniquely describes the
historical context and the current challenges that compel nonprofit
leaders to work in networked ways and offers easy steps to help users
exploit the potential of social media and 'working
wikily."'
-Stephanie McAuliffe, director,
organizational effectiveness, The David and Lucile Packard Foundation
"A must-read for nonprofit leaders who want to change their
organizations from the inside out by embracing the power of social
networks."
-Charlene Li, founding partner,
Altimeter Group; author, Open Leadership; and coauthor, Groundswell
"This is a perfect handbook for anyone who wants to leapfrog
their current limitations of understanding and find real-world
applications of technology to extend their
mission."
-Michele Nunn, CEO, Points of Light
Institute, and cofounder, HandsOn Network
"Kanter and Fine provide the 'Google Maps' for nonprofits to
harness social media to kick butt and change the
world."
-Guy Kawasaki, cofounder, Alltop. com, and
former chief evangelist, Apple Inc.
"URGENT! Read this book. Take notes. Take action. If you
work for a nonprofit, you don't have to do every single thing these
seasoned authors have to share, but you certainly have to know what
you're missing."
-Seth Godin
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Named one of the most influential women in technology by
Fast Company and one of BusinessWeek's "Voices of
Innovation for Social Media," Beth Kanter is the author of
Beth's Blog: How Nonprofits Can Use Social Media (http://www.
bethkanter. org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social
Change in the Connected Age, which was the winner of the 2007
Terry McAdams National Nonprofit Book Award.