Book description
The fun and easy way to raise money for your cause
Fundraising For Dummies, 3rd Edition shows you how to take
advantage of the latest strategies and resources available for raising
money through everything from special events to online donations, in
both good and bad economic times. The authors teach you how to market
your organization using the most up-to-date tools and technologies
available through the Internet. This expanded edition also offers
information about philanthropy and tax law.
- Contains new tips and techniques for creating materials that
bring in contributions and support for the more than 1. 4 million
charitable and nonprofit organizations in the United States
- Explains how to use social media to keep donors and volunteers
engaged through Facebook, LinkedIn, Twitter, and Web technologies
- Covers grassroots online fundraising and how to host big events
on a shoestring budget
You'll also find tips on negotiating without alienating donors and
developing long-term organizational goals. All these strategies are
what makes this resource indispensable!
John Mutz is a fundraising expert and speaker who
has an extensive array of fundraising credits, including former
chairman of the United Way Campaign of Central Indiana and former
president of one of the nation's largest private foundations.
Katherine Murray is a writer and small-business owner who
consults with small and struggling nonprofits. She is the author of
more than 40 books, including Green Home Computing For Dummies.
