Book description
Harness the power of games to create extraordinary customer engagement
with
Game-Based Marketing
.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like
Gilt and Groupon and established brands like United Airlines and Nike
all agree: the most powerful way to create and engage a vibrant
community is with game mechanics. By leveraging points, levels,
badges, challenges, rewards and leaderboards - these innovators are
dramatically lowering their customer acquisition costs, increasing
engagement and building sustainable, viral communities.
Game-Based Marketing unlocks the design secrets of
mega-successful games like Zynga's Farmville, World of Warcraft,
Bejeweled and Project Runway to give you the power to create winning
game-like experiences on your site/apps. Avoid obvious pitfalls and
learn from the masters with key insights, such as:
- Why good leaderboards shouldn't feature the Top 10 players.
- Most games are played as an excuse to socialize, not to achieve.
- Status is worth 10x more than cash to most consumers.
- Badges are not enough: but they are important.
- You don't need to offer real-world prizing to run a blockbuster sweepstakes.
And learn even more:
- How to architect a point system that works
- Designing the funware loop: the basics of points, badges,
levels, leaderboards and challenges
- Maximizing the value and impact of badges
- Future-proofing your design
- Challenging users without distraction
Based on the groundbreaking work of game expert and successful
entrepreneur Gabe Zichermann, Game-Based Marketing brings
together the game mechanics expertise of a decade's worth of research.
Driven equally by big companies, startups, 40-year-old men and tween
girls, the world is becoming increasingly more fun.
Are you ready to play?
Gabe Zichermann is the father of Funware theory
and CEO of beamME-the world's most popular mobile networking platform
for professionals. He is a twelve-year game-industry veteran, having
worked for CMP Media as the director of marketing for the Game
Developers Conference, Gamasutra, and Game Developer magazine, as well
as helping to launch and guide Trymedia Systems from start to sale as
the first successful online game DRM and distribution company. A
resident of New York City, Gabe blogs about games and society at
funwareblog. com.
Joselin Linder is a pop culture writer, filmmaker, and
entrepreneur. She currently lives in Brooklyn.
