Book description
Stop guessing, start testing, and enjoy greater success with your website.
If you're looking for more leads, sales, and profit from your
website, then look no further than this expert guide to Google's free
A/B and multivariate website testing tool, Google Website Optimizer.
Recognized online marketing guru and New York Times bestselling
author, Bryan Eisenberg, and his chief scientist, John
Quarto-vonTivadar, show you how to test and tune your site to get more
visitors to contact you, buy from you, subscribe to your services, or
take profitable actions on your site. This practical and
easy-to-follow reference will help you:
- Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a
customer-centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
- Save on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let
Always Be Testing: The Complete Guide to Google Website
Optimizer show you why you should test, how to test, and what to test
on your site, and ultimately, help you discover what is best for your
site and your bottom line.
Bryan Eisenberg is the cofounder of FutureNow,
Inc., an interactive marketing optimization firm and Google Website
Optimizer Authorized consultancy. He is a coauthor of the New York
Times bestselling books Call to Action and Waiting for
Your Cat to Bark? He is a sought-after speaker at major business
conferences worldwide, having keynoted events for Search Engine
Strategies, Shop. org, DMA, MarketingSherpa, E-consultancy, and the
Canadian Marketing Association.
John Quarto-vonTivadar, having worked on NASA's Hubble
telescope (the working parts), is chief scientist at FutureNow, Inc.,
and coinventor of Persuasion Architecture.
