Book description
How to use Strategic Learning to rapidly respond to change and gain a
sustainable advantage over your competitors
What's even harder than creating a breakthrough strategy? Making it
stick. As companies are fighting to survive in a tough economy, this
new book by Willie Pietersen demonstrates the power of the Strategic
Learning process, a four-step dynamic cycle guaranteed to create and
sustain winning performance. Adopted by a wide range of corporations
and not-for-profit organizations, the Strategic Learning process
builds on eight years of practicing, adapting and honing the original
concepts Pietersen first introduced in Reinventing Strategy to
explain how organizations can generate superior insights about their
customers and competitors, craft a Winning Proposition, focus on a
vital few key priorities, create buy-in throughout the organization
and achieve success - again and again.
- Teaches organizations to make smarter decisions that help them
win customers and earn superior profits
- Explains how to instill a culture of openness, learning, and
courage that can face and respond to the constantly changing
business environment
- Is a tool that can benefit leaders at all levels, in
organizations both large and small, global and domestic,
for-profit and not-for-profit
- Author Willie Pietersen, a former president of Tropicana and
Seagram USA, is a professor of management at Columbia Business
School, and the author of Reinventing Strategy, from Wiley
Strategic Learning shows you how your business or nonprofit
organization can develop better, more effective strategies for
long-term competitive advantage.
Willie Pietersen was raised in South Africa and
received a Rhodes Scholarship to Oxford University. After practicing
law, he embarked on an international business career, serving as the
CEO of multibillion-dollar businesses such as Lever Foods, Seagram
USA, Tropicana, and Sterling Winthrop's Consumer Health Group. Since
1998, Pietersen has been Professor of the Practice of Management at
the Columbia University Business School. He has served as teacher and
advisor to many global companies, including Boeing, Deloitte, DePuy,
Ericsson, ExxonMobil, Novartis, SAP, and the Girl Scouts of the USA.
He is the author of Reinventing Strategy, which is widely used by
organizations as a guide to the creation of winning strategies, and
has been translated into Spanish and Chinese.
For more information about the application of Strategic Learning,
visit www. williampietersen. com.
