Book description
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we
communicate. Marketers recognize its value, and Twitter Marketing:
An Hour a Day offers marketers, advertisers, brand managers, PR
professionals, and business owners an in-depth guide to designing,
implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse,
its conventions, and its fascinating demographics and statistics. She
then teaches you step by step how to effectively craft successful
branding and direct response strategies that can be scaled to any
organization and its objectives. Twitter Marketing: An Hour a
Day uses interesting case studies, success stories, anecdotes, and
examples to demonstrate how to use Twitter metrics in order to inform
strategic direction. You'll discover how top companies-large and
small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including
major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how
companies are using Twitter, and explains how to scale the
approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers
and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop
and implement a plan, attract followers, and measure the impact of
a campaign
- The in-depth book explains how to maintain momentum and explores
such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to
succeeding one tweet at a time!
Hollis Thomases, award-winning founder of Web Ad. vantage (www.
webadvantage. net) and a leading expert in Internet marketing and
social media, has helped Check Point Software, the Starlight
Children's Foundation, Visit Baltimore, and others in the health,
retail, nonprofit, and government sectors develop and implement
successful social media and online marketing strategies. She authors a
ClickZ column and is a frequent conference speaker and presenter at
key industry events such as Search Engine Strategies, American
Marketing Association, the Public Relations Society of America, and
others. Follow Hollis's tweets at www. twitter. com/hollisthomases.
