Book description
Praise for Marketing for the Mental Health Professional: An
Innovative Guide for Practitioners
"This book is packed with useful strategies that have worked for
years and years in the business world. People who follow the advice
here are going to go places."
-Dr. Thomas Phelan,
Psychologist and bestselling author of 1-2-3 Magic
"David's book is brilliant! He guides us through our own
resistance and the unquestioned beliefs we have held around marketing,
money, and our profession. Not only have I received a long-overdue
education, David has inspired in me the creativity, courage, and
confidence to create my own vision."
-Melinda Edwards,
MD, Psychiatrist
A hands-on guide to building a successful mental health practice
There is real opportunity for growth, advancement, and overall
success within the mental health profession. Marketing for the
Mental Health Professional helps you acquire and apply the
powerful, proven sales and marketing techniques and strategies needed
to create and cultivate a thriving mental health practice.
Filled with real-life stories and helpful tips, this book provides
you with the tools to build your practice, including guidance on:
-
Using customer-based selling to create a thriving practice
-
Developing effective strategies for engaging clients, building
credibility, and earning loyalty
-
Identifying true prospects that will lead to long-term success
-
Using power, influence, and persuasion to help grow your practice
-
Creating an impression and being remembered
-
Using Internet technology to start a conversation and build relevance
A practical guide for professionals looking to achieve long-term
success in the field, Marketing for the Mental Health
Professional proposes a different way of thinking about the
profession. It leverages and incorporates key business, sales, and
marketing principles that "best in class" organizations and
sales/marketing professionals use to generate an increase in market
share, financial wealth, and overall achievement.
David P. Diana, MA, LPC, is director of sales and
marketing for a large behavioral healthcare organization. He writes a
popular weekly blog on sales and marketing for mental health
professionals and consults with behavioral healthcare organizations
throughout the United States. The author can be reached at his Web
site: www. davidpdiana. com.
