Book description
The era of online video has arrived-now make it work for your business
In the last year, the world of online video exploded. Hollywood got
into the game, professional actors and writers joined in, and
independent producers looked to find their niche. Now, companies are
wide awake to the opportunities for product and brand promotion as
well as customer engagement. So how do you want to fit into the new
online video universe?
The must-have guide, Get Seen by Steve Garfield, the
"Paul Revere of video blogging," offers a quick and complete
toolkit to get you up to speed on the latest that online video and
related media have to offer.
- Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow
as they expand onto the social web
- Provides clear step by step directions on how to record, edit,
and export videos, where to post them, how to build a community
around their content, and what to do to increase views by making
it go viral
If you're ready to take full advantage of online video's many
benefits, Get Seen is the one resource you need.
Steve Garfield works with and advises Fortune 500
brands, such as AT&T, Kodak, Nokia, and Panasonic, and media
outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the
Boston correspondent for the pioneering video podcast Rocketboom and a
longtime video blogging expert. He lectures on new media at Boston
University, Northeastern, and Emerson College. Garfield also serves as
an advisor to many of the Web's early video startups. For more
information, please visit: stevegarfield. com/getseen
