Book description
Lessons for attaining global competitiveness, one market at a time,
from international business giant Nokia
Winning Across Global Markets examines how 145-year-old Nokia
grew from a paper mill in Finland to a multinational
telecommunications leader. Why are Nokia's lessons critical for other
companies and industries? While multinationals based in large
countries benefit from inherent advantages--such as a home base that
often accounts for 30 to 50 percent of their revenues--multinationals
based in smaller countries such as Nokia, enjoy no such competitive
edge. Nokia, in fact, generates less than 1% of its
revenues in its home base. To such a company, global
competitiveness is a matter of life and death. With unparalleled
access to Nokia's leadership, Winning Across Global Markets
reveals the remarkable story of Nokia's resilience and endurance.
Shows how Nokia's flexibility and focus on its people and local
markets drive its distinct global approach.
- Includes exclusive interviews with Nokia's senior executives and
key partners
- Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing world.
Dan Steinbock is the research director of international business in
the India, China, and America (ICA) Institute, which is working to
foster knowledge on the rise of China and India and their impact on
global markets. A senior Fulbright scholar, Steinbock is also faculty
spokesman for the Forum to Advance Mobile Experience (FAME), an
initiative by the CMO Council, whose strategic interest communities
include over 20,000 global executives across nearly 100 countries. He
is on the board of journals in the U. S., Europe, and Asia, as well as
on the Market Advisory Board of BusinessWeek. He divides his time
among New York City, Shanghai, and Helsinki.
