Book description
Learn from the concepts, capabilities, processes, and behaviors that
aligned around one strategy with the hard-won, first-person wisdom
found in One Strategy.
Challenging traditional views of strategy and operational execution,
this book-written by Microsoft executive Steven Sinofsky with Harvard
Business School professor Marco Iansiti-describes how you can drive
innovation by connecting the potential of strategic opportunities to
the impact of operational execution.
- Lessons from the unique combination of real-world experience
managing a large scale organization with academic research in
strategy and innovation
- Reveals what it takes to align a complex organization around one
strategy, manage its execution, and reach for "strategic integrity"
- Written by Microsoft executive Steven Sinofsky with Harvard
Business School professor Marco Iansiti-a combined forty years of
management and research experience
- A unique perspective on strategy development, alignment, and execution
Drawn from Sinofsky's internal Microsoft blog where he communicated
some of the management processes the team put to work while developing
a 4,000 person, multi-year project-Microsoft Windows 7-One
Strategy shares the hard-won insights you can use to successfully
make the leap from strategy to execution.
Steven Sinofsky is President of the Windows and
Windows Live Division at Microsoft Corporation. Prior to this
position, he worked on the development of Microsoft Office from
1994-2006 and, prior to that, worked on Microsoft's development tools.
Marco Iansiti is the Director of Research and David Sarnoff
Professor of Business Administration at Harvard Business School and
the Chairman of Keystone Strategy LLC (www. keystonestrategy. com). He
is an expert on strategy and the management of innovation. His latest
research studies strategy and innovation in networks of organizations,
examining the strategy, operations, and innovation processes of key
organizations, including Microsoft, IBM, Wal-Mart, and Dell, along
with many others. He is the author or coauthor of two books,
Technology Integration: Making Critical Choices in a Dynamic
World and The Keystone Advantage: What the New Dynamics of
Business Ecosystems Mean for Strategy, Innovation, and
Sustainability, and has advised a variety of Fortune 500 firms.
