Book description
Learn how easy it is for your market to get your message
Nowadays, if you're not tweeting, Facebooking, or blogging, what are
you doing? Everyone has a Twitter account, a Facebook page, or a
blog-even celebrities! With the popularity of social networking comes
the need to learn about social media marketing. Social media marketing
is a cheaper and highly effective way to spread up-to-the-minute news;
an easy, inexpensive way to enlarge your audience, customers, and business.
Social Media Marketing For Dummies provides an indispensable
resource for small businesses and start-ups looking for low-cost
online marketing strategies, as well as for marketers in larger
companies who want to be more involved with social media. Learn which
social media site best fits you and your business and how to:
- Use Twitter, blogs, Facebook, and other social media outlets to
full advantage
- Create your own online spokesperson for your brand
- Identify social media sites that appeal to your target audience
- Tell which social platform works for which objectives
- Develop a unique, Google-able voice in social media
- Optimize your page to attract clicks and customers
- Set up a program to assess your success and measure your results
Social Media Marketing helps you learn the art of social media
marketing to build your business to its full potential. Includes
contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
Shiv Singh is a hands-on marketing professional working with some of
the globe's largest corporations. Advertising Age magazine recognized
him as one of the leading voices in social marketing and named him a
"Media Maven" in 2009.
