Book description
In today's economy, maximizing the performance of every employee is
critical to business survival and growth. Gen Y-sometimes called
Millennials-provides an enticing opportunity for employers to increase
their short-term profitability and create a long-term competitive
advantage. Almost 80 million strong, Gen Y is the fastest growing
segment in the US workforce-and now comprises the entire 18 to 32
demographic. Along with their ever-present cell phone and occasional
backpack, Gen Y brings tremendous potential and timely skills to the
workplace (just ask, they'll tell you). However, Gen Y can be
notoriously difficult to attract, retain, motivate, and develop. Gen Y's
new approach to work makes them a growing challenge or strategic
opportunity-depending entirely on how you choose to employ them.
In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy,
presents a step-by-step methodology for best employing Gen Y without
investing a lot of time or money. A member of Gen Y himself he
delivers an insider's view of his generation as well as more than
fifty cost-effective, ready-to-use strategies that deliver immediate
measurable results. Dorsey collected these creative strategies from
the frontlines of business during his work with executives, managers,
and entrepreneurs in businesses large and small around the world. He
shows you exactly how to attract the best Gen Y employees, quickly
develop their workplace skills, and then unlock their performance,
motivation, and loyalty.
- Reveals creative ways to attract, retain, motivate, and develop
Gen Y employees without paying them more money (or meeting their Mom)
- Includes a behind-the-scenes view of Gen Y from someone in Gen Y
(including why they text message without vowels)
- Explains the primary workplace differences between the four
generations and how to leverage their strengths
- Features funny, outrageous, and candid stories that expose the
generation gap in the office (Is that a tattoo?)
- Helps you view the Gen Y employee life cycle and key business
operations in a new way-one you can use to your business and
career advantage
Companies that wisely choose to embrace Gen Y today will be well
positioned to navigate the global economy tomorrow. Not only will
these companies benefit from the talents and ambitions of Gen
Y-they'll also benefit from Gen Y's increasing economic influence as
well as their massive social networks. Based on Dorsey's work with
business leaders at companies around the world, as a keynote speaker,
consultant, and generational expert, Y-Size Your Business
presents precisely the solutions you need to make the most of an
increasingly important generation that is ready to make an impact from
their first day at work (and then blog about it!).
Jason Ryan Dorsey is an award-winning entrepreneur
and an acclaimed keynote speaker often referred to as "The Gen Y
Guy"®. He has been featured as a Generation Y expert on 60
Minutes, 20/20, the Today show, and The View, as well as in Fortune
magazine.
