Book description
Listening to the Future: Why It's Everybody's Business
explores the challenges and opportunities facing organizations, the
transformations that will ripple through the political, economic, and
social environments, and the implications for different industries in
the 21st century workplace. Written by Microsoft forecasters Daniel W.
Rasmus and Rob Salkowitz, this important book equips your business to
get out in front of new technology innovations in the consumer world
with the knowledge, practices, and tools to differentiate your business
in our competitive, fast-moving global economy.
Daniel W. Rasmus is
Director of Business Insights for Microsoft® Business Division, where
he manages the development of long-range scenarios to inform how
software will be used in tomorrow's work environment based on
different social, economic, and political settings that may occur in
the future. Prior to joining Microsoft® Daniel was an analyst with
Forrester Research and wrote extensively about collaboration and
knowledge management. His forthcoming book Management by Design will
be published by Wiley in 2009. Dan lives in Sammamish, Washington,
with his wife Janet and daughters Rachel and Alyssa.
Rob Salkowitz is a writer and consultant specializing in the social
implications of new technology in the workplace, and author of
Generation Blend: Managing Across the Technology Age Gap, published by
Wiley in 2008. He works with Microsoft® and other clients to
articulate business strategy, and writes and speaks on issues related
to the changing workforce. Rob lives in Seattle, Washington, with his
wife Eunice Verstegen.
