Book description
A completely revised edition of the must-have resource for increasing
your nonprofit's bottom line
This thoroughly revised and updated edition of the best-selling book
The Ask is filled with suggestions, guidelines, and
down-to-earth advice that will give you the confidence to ask anyone
for any size gift, for any purpose. Written in winning language,
filled with sample dialogues, and offering a wealth of tips and tools,
this book addresses common mistakes made when asking and shows how to
correct each mistake, providing guidance and direction on how to make
a great ask.
- Offers step-by-step guidance for learning personal solicitation skills
- Filled with real-world tools and techniques for raising money or support
- Contains advice for overcoming situations such as hesitating to
ask for money and following through on the ask
- Written for fundraisers from any size organization
Includes information on how to apply asking skills to a fundraiser's
personal and professional pursuits.
Note: CD-ROM/DVD and other supplementary materials are not
included as part of eBook file.
The Author
Laura Fredricks, JD, is an expert fundraiser, an internationally
known inspirational speaker, and principal owner of her own boutique
consulting company for nonprofits and businesses (www.
laura-fredricks. com). She is author of The Ask: How to Ask Anyone for
Any Amount for Any Purpose and Developing Major Gifts.
Prior to opening her own company, Laura was the vice president for
philanthropy at Pace University in New York City, where she raised
million in six years. She has been teaching nonprofit business
management and fundraising techniques since 1994 for the University of
Pennsylvania, Columbia University, Duke University, New York
University, and the Smithsonian Institution. She holds a communication
degree from Rutgers College and a law degree from Western New England
College School of Law.
