Book description
Trump University books are practical, straightforward primers on the
basics of doing business the Trump way-successfully. Written by leading
experts and including an inspiring Foreword by Trump himself, these
books present smart business wisdom illustrated by real-life examples
from Trump and other world-renowned experts. Perfect for anyone who
wants to get ahead in business without the cost of an MBA, these
street-smart books provide real-world business advice based on the one
thing you can't get in any business school-experience.
In Trump University Marketing 101, Second Edition, you'll
learn how to:
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Master the basics of great marketing to grow your business
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Adapt your marketing strategy to difficult economic conditions
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Understand customers, competitors, and markets
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Discover your target audiences
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Position your product or service against the competition
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Create a great brand from scratch
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Market residential and commercial properties effectively
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Develop powerful marketing plans
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Increase customer satisfaction
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Price your products for maximum profit
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Use advertising and the Internet to promote your business
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Employ guerrilla marketing techniques
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And much more!
Don Sexton is Professor of Marketing at Columbia
University, a recipient of Columbia Business School's Distinguished
Teaching Award, and the founder and principal of The Arrow Group,
Ltd.®, a marketing consulting and training firm whose clients have
included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and
Pfizer, among many other well-known companies. He has taught at
Columbia for more than forty years and his articles on marketing and
branding have appeared in numerous publications, including the Harvard
Business Review and the
Journal of Marketing. He is often
quoted in media such as the
New York Times and
BusinessWeek. He is the author of
Trump University Branding
101, also from Wiley.
