Book description
These Two Masters of Marketing Want to Pass Their Most Powerful
Success Strategies on to You!
Learn to:
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Slash marketing costs and boost profits by making your business
as green and ethical as possible
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Easily turn your customers, suppliers, and even competitors
into your unofficial sales force
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Understand how to turn business acquaintances into powerful
joint-venture partners
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Cut your advertising budget and build revenues using social
media, traditional media, and the power of your own brain-even
get paid to do your marketing
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Harness the Magic Triangle and the Abundance Principle to
skyrocket to success
Find all this and much more within the covers of Guerrilla
Marketing Goes Green-your road map to thrive and prosper as a
green, ethical business in tough times and good times.
"A playbook for companies that want to succeed in a world where
integrity and transparency trump slick slogans. This is a gem that
should be required reading-not just for so-called green marketers, but
for any marketer who wants to succeed in today's economy, and tomorrow's."
- Joel Makower, Executive Editor, GreenBiz. com, and author,
Strategies for the Green Economy
"Very wise words from very wise men. Shel and Jay are seasoned
marketing pros who not only talk the talk, but walk the walk . . .
Follow the advice of Guerrilla Marketing Goes Green. Your
current customers, your new customers, and your bank account will be
richer for it."
-Bob Burg, author, Endless Referrals, and
coauthor, The Go-Giver
Jay Conrad Levinson released the first of more
than sixty Guerrilla Marketing books in 1984, after a long corporate
marketing career. A household name in the marketing world, he's sold
more than twenty million books. For more information, go to www.
gmarketing. com.
Shel Horowitz has been both an environmental activist/organizer
and a marketer since 1972 (as a fifteen-year-old high school student).
A world-renowned copywriter, marketing consultant, and award-winning
author, he has participated actively in several major environmental
and social change movements. This is his eighth book. For more
information, go to www. shelhorowitz. com.
