Book description
How to harness inspiration for successful, long-term innovation
Why does real innovation elude so many companies, including the
biggest corporations with top resources? The problem, in all cases, is
that they are lacking inspiration. In Look At More, Andy Stefanovich
outlines inspiration as a discipline and a systematic approach for
innovation that when applied consistently, brings long-term,
sustainable results. It is about learning to think differently and
getting others to do the same. By focusing on the front end of the
Inspiration?Creativity?Innovation continuum, Look at More brings a
fresh perspective to a popular conversation that is experiencing
fatigue. Inspiration is the most effective way of unleashing
innovation and this book shows you how.
- Introduces Play's LAMSTAIH process, which stands for Look At
More Stuff; Think About It Harder, a systematic approach for
harnessing inspiration
- Outlines the five key drivers for finding new ideas that lead to
innovation--Mood, Mindset, Mechanisms, Measurement, Momentum
- Filled with strategies, tactics, insights, and cases that show
how to instill inspiration at all levels
CEOs, managers and entrepreneurs alike will find Look At More an
invaluable tool for navigating the ever-hungry innovation mandate and
turning inspiration into a strategic competitive advantage.
WILLIAM BONNER is President and CEO of Agora
Financial, one of the world's largest financial newsletter companies
(www. agorafinancial. com). He is the creator of the Daily
Reckoning (www. dailyreckoning. com), a financial newsletter with
more than 500,000 readers in the United States, Great Britain, and
Australia, and is translated daily into French, German, and Spanish.
Mr. Bonner is also the author, with Addison Wiggin, of the
international bestsellers Financial Reckoning Day (first edition) and
Empire of Debt and coauthor of the bestselling Mobs, Messiahs, and
Markets with political writer Lila Rajiva.
ADDISON WIGGIN is the Executive Publisher of Agora Financial
(www. agorafinancial. com). He is the Executive Producer and a writer
of the feature-length documentary film I. O.U. S.A., which was
nominated for the Grand Jury Prize at the 2008 Sundance Film Festival
and nominated for a 2009 Critics Choice Award. Mr. Wiggin is also the
author, with William Bonner, of the international bestsellers
Financial Reckoning Day (first edition) and Empire of
Debt, and author of the bestselling The Demise of the Dollar .
. . And Why It's Even Better for Your Investments.
