Book description
The definitive guide for using social media to build more effective organizations
Today's networking technologies-wikis, blogs, and social networking
sites-are changing how we build professional relationships and work
collaboratively. In this insightful book, three organizational
development experts from Oracle Corporation offer executives
down-to-earth strategies for leveraging the power of social media to
build more effective and agile organizations, engage employees, and
sustain competitiveness.
- Offers practical advice for using social media (wikis, blogs,
and social networking sites) to increase organizational effectiveness
- Presents proven recommendations for building teams, accelerating
learning, and fostering innovation by adopting social networking tools
- Shows how to tap into the power of social networks to improve
organizational performance
- Demonstrates how social media will help organizations thrive for
years to come by drawing on case studies from companies like
Intel, Cisco, Nokia, and others
Arthur L. Jue, D. M., MBA/TM, CCD, is the director of Global
Intelligence and Operations for Organization and Talent Development at
Oracle. He has extensive senior leadership experience in Fortune 100
companies, teaches at the graduate level, speaks frequently, and
publishes widely. He also serves on numerous boards of directors for
non-profit, educational, and financial services organizations.
Jackie Alcalde Marr, MHROD, CPCC, is the director of Organization and
Talent Development for Oracle, North America. She has worked with
Fortune 100 organizations in Europe, Latin America, and Asia. She is a
certified leadership, team, and personal coach, and is an adjunct
faculty member at the University of San Francisco, teaching
graduate-level courses in organization development.
Mary Ellen Kassotakis, Ed. D., MBA, CPCC, CPT, leads the Leadership
Development Center of Excellence within Oracle's Global Organization
and Talent Development group. She is certified as a leadership coach
and as a Human Performance Technologist. She is a member of the
Organization Development Network and serves on the International
Leadership Association's Business Executive Committee.
