Book description
Twitter can boost your business and marketing efforts, and this guide
shows you how
Twitter, the simple-to-use microblogging service, offers immense
benefits for businesses and organizations. Fire departments, political
candidates, and C0EOs have used Twitter to share up-to-the-minute
information. Laura Fitton, maybe better known by her Twitter handle -
@Pistachio, has more than 10,000 followers on Twitter, and gives
presentations on how to use Twitter to build business and personal
opportunity. She's joined by Michael Gruen and Leslie Poston to share
Twitter expertise in this easy-to-follow guide.
You'll discover how to get set up on Twitter, build a follower list,
and find a voice for your tweets. Then you'll learn to use third party
tools to link Twitter to other sites and incorporate it into business
communication models. This book covers
- The basics of signing up and creating tweets
- Following other users and adding followers to your own tweets
- Mastering the "Twecosystem"-the tools that tie Twitter
to many other Web applications, including mobile devices
- Strategies for enhancing business communication, marketing, and
networking opportunities with Twitter
Twitter For Dummies gets you up and running on this hot
communications tool the fun and easy way.
Laura Fitton: Laura “@Pistachio” Fitton is leading
the charge of sussing out intelligent and productive business uses of
emergent technologies like Twitter, where she is read by thousands of
community members. The fi rst to publish a white paper on “Enterprise
Microsharing” (popularly called “Internal Twitter”), she also writes
for and runs the TouchBase blog and is an early beta tester of Seesmic
and Qik. She relaunched Pistachio Consulting in September 2008 to
connect businesses to new ideas and innovations using all the tools of
microsharing. Pistachio comprises the TouchBase blog (covering
business use of microsharing), the TouchBase Link Blog (stream of
Twitter and microsharing articles for businesspeople, wherever they
are published), and serves clients like Johnson & Johnson, Ford
Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1, and CommuNteligence.
Michael E. Gruen: Michael E. Gruen has earned signifi cant
respect in the corporate sphere and within the startup community as a
trusted advisor since 2003. In many cases, he has fulfi lled the role
of interim Chief Operations/Chief Technical Officer with several
organizations in need of innovative leadership during crucial
developmental periods. In 2006-2007, Michael briefl y joined Morgan
Stanley as an Analyst. Currently, Michael is CFO/COO at NOM, a Digital
Services Agency, and the CEO of a new healthcare startup.
Leslie Poston: Leslie Poston is passionate about helping people
and businesses fi nd their way to success via technology. As a writer,
she has more than 200 ebooks and books in her repertoire and several
more in development.
