Book description
In the current economic climate, nonprofits need to focus on ways to
stand out from the crowd, win charitable dollars, and survive the
downturn. Effective, mission-focused communications can help
organizations build strong identities, heightened reputations, and
increased fundraising capability.
Brandraising
outlines a mission-driven approach to communications and marketing,
specifically designed to boost fundraising efforts. This book provides
tools and guidance for nonprofits seeking to transform their
communications and marketing through smart positioning, branding,
campaigns, and materials that leverage solid strategy and great
creative, with a unique focus on the intersection of communications and
fundraising. Sarah Durham
is the principal of Big Duck, a firm she founded in 1994 that works
exclusively with nonprofits to help them raise money and increase their
visibility through smart communications. Clients include the Robin Hood
Foundation, United Way of New York City, American Jewish World Service,
Women's Sports Foundation, Partnership for a Drug-Free America and other
regional and national nonprofits. She frequently writes and contributes
to articles in nonprofit trade publications. She is a volunteer trainer
for the Support Center for Nonprofit Management and a frequent presenter
at Association of Fundraising Professionals (AFP) and other nonprofit
industry conferences.
