Book description
How did salesforce. com grow from a start up in a rented apartment into
the world's fastest growing software company in less than a decade? For
the first time, Marc Benioff, the visionary founder, chairman and CEO of
salesforce. com, tells how he and his team created and used new
business, technology, and philanthropic models tailored to this time of
extraordinary change. Showing how salesforce. com not only survived the
dotcom implosion of 2001, but went on to define itself as the leader of
the cloud computing revolution and spark a -billion dollar industry,
Benioff's story will help business leaders and entrepreneurs stand out,
innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have
inspired employees, turned customers into evangelists, leveraged an
ecosystem of partners, and allowed innovation to flourish.
Marc R. Benioff is the chairman and CEO of salesforce. com (NYSE:
CRM), which he cofounded in 1999. Under Benioff's direction,
salesforce. com has grown from a groundbreaking idea into a publicly
traded company that is the market and technology leader in enterprise
cloud computing. Salesforce. com has received a Wall Street Journal
Technology Innovation Award, been lauded as one of BusinessWeek's Top
100 Most Innovative Companies, been named No. 7 on the Wired 40, was
selected for the past two years as a Top Ten Disrupter by Forbes, and
been voted one of the world's most ethical companies by Business
Ethics Magazine. Benioff is the recipient of many awards for
pioneering innovation, including the 2007 Ernst & Young
Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.
com FoundationÂ-now a multimillion-dollar global organization. He
lives in San Francisco.
Carlye Adler is an award-winning journalist whose articles have
appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes,
Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The
Business of Changing the World. She lives in New York City.
