Book description
"In much the same way that
Good to Great
uncovered hitherto hidden secrets of highly successful companies,
Navarro's Always a Winner
uses extensive research to reveal the overriding importance of learning
how to forecast and strategically manage the business cycle for
competitive advantage. In doing so, this book provocatively explores a
critical aspect of successful management virtually untapped by the
existing strategy literature." -Dan DiMicco, Chairman and Chief
Executive Officer, Nucor Steel
" Always a Winner is an important and timely guide to
thriving in challenging economic times. Prof. Navarro deftly bridges
the academic and business communities, showing corporate leaders how
to read economic tea-leaves to anticipate business cycles. His
"Master Cyclist" credo offers many practical tips and
real-world case studies for steering companies through turbulent
economic seas." -Mark Greene, Ph. D, Chief Executive Officer,
FICO (Fair Isaac Corp.)
"Navarro's Always a Winner shows why forecasting the
economy with a ruler can be lethal for corporate executives and money
managers. He demonstrates how to skillfully anticipate the ups and
downs of the economy and successfully navigate through them. The
current economic crisis clearly demonstrates why this book is so
important to have on your bookshelf." -Mark Zandi, Chief
Economist and Cofounder of Moody's Economy. com
"Always a Winner is required reading for every
entrepreneur, money manager, and independent investor hoping to
outperform the market and retire one day." -Mark T.
Brookshire, Founder of StockTrak. com and WallStreetSurvivor. com
" Navarro's wealth of real world examples will show you how to
make both economic recessions and recoveries invaluable allies in
executing competitive corporate strategies. A must read!"
-Lakshman Achuthan, Managing
Director, Economic Cycle Research Institute
Why recessions are far more dangerous than any 10 competitors
Most companies make a lot of money during economic expansions-and
lose a lot of money during recessions. That is the way it has always
been. That is the way it need not always be.
This book will show you how to "always be a winner" over
the course of the entire business cycle-not just when economic times
are good. To do this job, this book will arm you with all the
strategies and tactics and forecasting tools you will need to
profitably manage your organization through the business cycle
seasons-from the best of boom times to the worst of recessionary times.
In this book, you will learn to
- Forecast movements and key recessionary turning points in the
business cycle
- Implement a set of powerful "battle-tested" strategies
over the course of the business cycle
- Rebuild your organization with a strategic business cycle
orientation and thereby make it much more recession-resistant and
resilient over the longer term
The forecasting tools and management strategies revealed in this book
have been developed over the last five years by the author-the world's
leading expert on managing the business cycle for competitive advantage.
By learning to strategically manage the business cycle, your
organization will be able to create a powerful competitive and
sustainable advantage over its rivals and thereby find the grail
sought by every executive team in the world-superior financial performance.
In this way, Always a Winner provides you with the in-depth
insight and practical advice you need to help your company survive and
thrive in the increasingly risky conditions of the 21st century.
