Book description
Expert advice for building and managing a well-run annual support
campaign of a nonprofit organization
Nonprofit Essentials: The Annual Campaign reveals how to run a
well-managed and well-coordinated annual campaign effort from the
perspective of the large or small nonprofit organization. Centering on
real-world campaigns and best practices in the 21st century for annual
support, this book presents step-by-step guidance and practical tools
including diagrams of annual campaign structures for use in local
nonprofits, checklists for annual support campaigns, assessments for
annual support campaign readiness, annual support campaign case
statement examples, sample pledge cards, cultivation tips for
obtaining larger gifts, and much more.
Erik Daubert (Durham NC) currently serves as Association Financial
Development Consultant for the YMCA of the USA, assisting YMCA
associations across the country with consulting for annual, capital,
and endowment efforts.
