Book description
Written by an in-the-trenches practitioner, this step-by-step guide
shows you how to implement a successful Web analytics strategy. Web
analytics expert Avinash Kaushik, in his thought-provoking style,
debunks leading myths and leads you on a path to gaining actionable
insights from your analytics efforts. Discover how to move beyond
clickstream analysis, why qualitative data should be your focus, and
more insights and techniques that will help you develop a
customer-centric mindset without sacrificing your company's bottom line.
Note: CD-ROM/DVD and other supplementary materials are not
included as part of eBook file.
Avinash Kaushik is the author of the highly rated
web analytics blog Occam's Razor (www. kaushik. net/avinash). He is an
independent consultant and currently the Analytics Evangelist for
Google. Prior to that he was the Director of Web Research &
Analytics for Intuit, where he was responsible for the business,
technical, and strategic elements of the analytics platform that
supported more than 70 Intuit websites. Avinash is a frequent speaker
at such conferences as Emetrics Summits and Ad-Tech, and he is often
quoted in the media as a web metrics expert.
Avinash is donating
all proceeds from this book to two charities, The Smile Train and
Doctors Without Borders.
